trusted by:
trusted by:
Leaders & agencies:
1.3 to 4x conversion gains
identified in seconds for $199 a month
Leaders & agencies:
1.3 to 4x conversion gains
identified in seconds for $199 a month
Increase value + memorability + simplicity
Fast fixes on critical work from a top 0.1% communication specialist
Help in your back pocket at just $50 a week
Increase value + memorability + simplicity
Fast fixes on critical work from a top 0.1% communication specialist
Help in your back pocket at just $50 a week
trusted by
Leaders & agencies:
1.3 to 4x conversion gains
identified in seconds
for $199 a month
Increase value + memorability + simplicity
Fast fixes on critical work from a top 0.1% communication specialist
Help in your back pocket
at just $50 a week
The stats
CEO social → 2.5x clarity + 4x sharing
CEO email → 2.5x conversions
Landing page → 3x credibility fix
Ad agency → 1.4x conversions
Creative strategist → 1.3x conversions
Design agency → 4x simplified copy
The stats
CEO social → 2.5x clarity → 4x sharing
CEO email → 2.5x conversions
Landing page → 3x credibility fix
Ad agency → 1.4x conversions
Creative strategist → 1.3x conversions
Design agency → 4x simplified copy
details below ⬇️
details below ⬇️
The stats
Ceo social → 2.5x clarity + 4x sharing
Ceo email → 2.5x conversions
Landing page → 3x credibility fix
Ad agency → 1.4x conversions
Creative strategist → 1.3x conversions
Design agency → 4x simplified copy
details below ⬇️
The six examples
Instant impact with 15 minutes work
The six examples
Instant impact with 15 minutes work
✅ Things I fix
Pages, decks, presentations, ads, emails, packaging, graphics, video, speeches, events, marketing, comms, sentences, paragraphs, slogans, problems, interest, boredom, relevance, speed, complexity, usability, intensity, load, retention
✅ Things I look at
Repetition, benefits, flow, cohesion, balance, patterns, pattern disruption, cognitive load, value, assessment speed, cliches, word choice, visual balance, missed opportunities, missed risks, confirmation, situation and company bias
✅ Things I fix
Pages, decks, presentations, ads, emails, packaging, graphics, video, speeches, events, marketing, comms, sentences, paragraphs, slogans, problems, interest, boredom, relevance, speed, complexity, usability, intensity, load, retention
✅ Things I look at
Repetition, benefits, flow, cohesion, balance, patterns, pattern disruption, cognitive load, value, assessment speed, cliches, word choice, visual balance, missed opportunities, missed risks, confirmation, situation and company bias
"A single piece of 15 minutes work I do for you a month,
might be worth $10k because it gets you to yes"
"A single piece of 15 minutes work I do for you a month,
might be worth $10k because it gets you to yes"
✅ Things I fix
Pages, decks, presentations, ads, emails, packaging, graphics, video, speeches, events, marketing, comms, sentences, paragraphs, slogans, problems, interest, boredom, relevance, speed, complexity, usability, intensity, load, retention
✅ Things I look at
Repetition, benefits, flow, cohesion, balance, patterns, pattern disruption, cognitive load, value, assessment speed, cliches, word choice, visual balance, missed opportunities, missed risks, confirmation, situation and company bias
"A single piece of 15 minutes work I do for you a month, might be worth $10k because it gets you to yes"
Subscription cost
Subscription cost
LeaderS
$199 monthly
✅
4 fast fixes a month
✅
Improve your results
✅
Enhanced reputation
✅
Win more + win better
✅
Additional charges for larger works
✅
Cancel anytime
Benefit example
30-70% less content → 2-3x effectiveness
AgencIES
$199 (monthly, scales)
✅
Unlimited reviews of content
✅
Reveal 20-50% conversion improvements
✅
Better work, happier clients
✅
Win more + win better
✅
Additional charges for client work
✅
Cancel anytime
Benefit example
Simple changes → ads sharpened 30-40%
LeaderS
$799
monthly billing
✅
4 fast fixes a month
✅
Improve your results
✅
Enhanced reputation
✅
Win more + win better
✅
Additional charges for larger works
✅
Cancel anytime
Benefit example
30-70% less content → 2-3x effectiveness
Agency client support
$499
monthly billing (scales)
✅
Unlimited reviews of content
✅
Reveal 20-50% conversion improvements
✅
Better work, happier clients
✅
Win more + win better
✅
Additional charges for client work
✅
Cancel anytime
Benefit example
Simple changes → ads sharpened 30-40%
if needed
if needed
Subscription cost
LeaderS
$199 monthly
✅
4 fast fixes a month
✅
Improve your results
✅
Enhanced reputation
✅
Win more + win better
✅
Additional charges for larger works
✅
Cancel anytime
Benefit example
30-70% less content → 2-3x effectiveness
Agency client support
$199 (monthly, scales)
✅
Unlimited reviews of content
✅
Reveal 20-50% conversion improvements
✅
Better work, happier clients
✅
Win more + win better
✅
Additional charges for client work
✅
Cancel anytime
Benefit example
Simple changes → ads sharpened 30-40%
if needed
Leader-tested
‘Man for all seasons’
Daniel Sayre, President, Western Europe
The Coca-Cola Company
‘Lord Levene was particularly pleased’
Chairman’s office,
European Investment Banking, Deutsche Bank
'Your copy is so soo good'
Andrei Zakhareuski
Founder, $30m revenue DTC website
Leader-tested
'Man for all seasons'
Daniel Sayre
President, Western Europe
The Coca-Cola Company
'Lord Levene was
particularly pleased'
Chairman's office
European Investment Banking
Deutsche Bank
'Your copy is so soo good'
Andrei Zakhareuski
Serial founder including
$30m revenue DTC website
Leader-tested
‘Man for all seasons’
Daniel Sayre, President, Western Europe
The Coca-Cola Company
‘Lord Levene was particularly pleased’
Chairman’s office,
European Investment Banking, Deutsche Bank
'Your copy is so soo good'
Andrei Zakhareuski
Founder, $30m revenue DTC website
Data-backed
Top 0.1% at complex written arguments
40,000 hours experience
on 6-8 figure outcomes
incl. JPMorgan, Coca-Cola + creative cos
Data-backed
Top 0.1% at complex written arguments
incl. JPMorgan, Coca-Cola + creative co's
40,000 hours experience
on 6-8 figure outcomes
Data-backed
Top 0.1% at complex written arguments
40,000 hours on 6-8 figure outcomes
incl. JPMorgan, Coca-Cola and creative cos
Everywhere
Pitches, emails, tenders, pages, presentations, packaging, ads
Submit yours today
(limited weekly capacity)
FAQ
Optimizing content
Content that proves fine
The process
Leaders + Agencies difference
Fast fix vs longer
Types of content/sectors
email for other questions
TLRs vs MTGs – the difference
What if my MTG is good to go?
How long does it take?
What things don’t you do?
When to use the service?
Is this copywriting?
email for any other questions
FAQ
Optimizing content
Content that proves fine
The process
Leaders + Agencies difference
Fast fix vs longer
Types of content/sectors
email for other questions
TLRs vs MTGs – the difference
What if my MTG is good to go?
How long does it take?
What things don’t you do?
When to use the service?
Is this copywriting?
email for any other questions
FAQ
Optimizing content
Content that proves fine
The process
Leaders + Agencies difference
Fast fix vs longer
Types of content/sectors
email for other questions
TLRs vs MTGs – the difference
What if my MTG is good to go?
How long does it take?
What things don’t you do?
When to use the service?
Is this copywriting?
email for any other questions
